The consumer’s path to purchase any product or service is longer than you think. It involves multiple twists and turns across different channels. Those channels could be the people they talk to and trust, social media, online searches, reading product reviews etc…
People don’t commit to a purchase after just one click. It is much more involved than that. Your customers journey is very important to understand when creating your marketing strategy.
Your first step is to figure out who are your customers. This might be an easy thing to understand for some businesses, for others it may take diving into some sort of behavior measurement, website traffic monitoring, surveys etc…
Next you will need to know what kind of devices they are using. Forbes noted that “Every store in the world is in millennial’s pockets” Meaning they can shop, pay their bills and hang out with their friends- all while sipping a latte and from their phone. If your customer base is millennial’s then you want to optimize the shopping experience from a smart phone.
Having a clearer picture of your customers journey will help you to tailor your marketing efforts.
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