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Social media is one of the most unique marketing tools in history, combining the inherent trust creation of word-of-mouth advertising with the ease…
Google, Bing, and Yahoo assign a score to the keywords and ad words you use in content posted online. The score is an…
Low quality website content reduces user experience and lacks relevant information. If you are in the habit of copying content from other websites…
We live in an age where information is abundant. Recent studies have shown that people are bombarded with around 2,900 marketing messages per…
With the fast paced lives people have, most of the networking, both personal as well as professional, happens over social media in today’s…
Since the introduction of the internet, email marketing has proven to be an essential tool for businesses. As a business owner, it is…
How long has it been since you updated your digital marketing strategy? If it’s been anything over one year, you may be in…
When you look at a website like Amazon.com, you’ll see that customers post reviews about the products they purchase. There are both positive…
As ships and other sea-faring vessels have to adapt to the way the tides and underwater currents of the seas change rapidly, we…
In the first two parts of this three-part post on using social proof to boost your sales, we looked at some of the…
In Part 1 of this three-part post, we looked at why social proof is important for your website and how customer testimonials can…
There are many websites that sell products and offer services catering to just about every whim and fancy that one can imagine. Over…
In Part 1 and Part 2 of this Survivalist’s guide to posting on Facebook, we looked at some ways that you can improve…
In Part 1 of this guide to posting on Facebook, we looked at how increasing the frequency of posts, adding Call to Action…
Facebook has become such a big thing in the social networking world that it now boasts over one billion users. This is a…
Many bloggers have written tons of posts and articles throughout their careers to the extent that they now have a vast arsenal of…
Communication is vital to the survival of any race, species, or system (whether online or offline). Without communication, things would fall apart and…
On April 21, 2015, the dreaded “Mobilegeddon” Google algorithm update took effect. The update in and of itself has so far not been…