The Survivalist’s Guide Regarding the Best Things to Post on Facebook (Part 1)

Facebook has become such a big thing in the social networking world that it now boasts over one billion users. This is a phenomenal achievement for this very popular network which was not even known about by wider society in general just a decade ago. The power of Facebook’s reach is highlighted by the number of persons and companies that have taken their marketing campaigns straight to Facebook, using its advertisement platform as a booster for their business.

Competition is very stiff as more and more brands that target the same audience fight for their ads to be seen and clicked on, so it’s important to help your ads and posts stand out. We’ve put together some essential tips in this three-part “Survivalist Guide to Posting on Facebook”. Though the information may seem like a lot to digest, we guarantee that it is worth reading and that, in the end, you will see how beneficial it really is. So, pay attention, learn from it, and apply what you read!

Increase the Number of Times You Post

Many people tend to make very few posts at sparse intervals on their timelines. Some people post once a day, some a couple times a week, or a few times per month. This is a death sentence for the reach you can have on Facebook because fewer people would be seeing your posts, hence no one will be visiting your timeline or page. What you need to do is increase the number of times you post per day, making sure that you post something interesting that your fans cannot get enough of.

Increasing the number of times you post also increases the level of engagement, or total interactions, that your content receives. This reduces the amount of negative feedback that your posts get and helps to improve your organic reach.

Dennis Yu, the CEO of BlitzMetrics and an internationally recognized lecturer in Facebook marketing, conducted a survey recently which revealed that some pages that post 30 to 40 times each day receive less negative feedback in proportion to total engagement. All these facts show how important it is for you to post more frequently.

Add Call to Action Buttons

Facebook added Call to Action, or CTA, buttons to their system back in 2014. These buttons give business owners the power to make known their primary objective on their Facebook pages. Using these buttons will help your audience to make the right choice based on the ones that you chose to place on your Page. There are presently seven CTA buttons that you as a page admin can select from, depending on the core value of your business, namely Sign Up, Book Now, Watch Video, Use App, Contact Us, Play Game, and Shop Now. Once you select the button or buttons that you want, they will appear at the top of your page.

These specific calls to action will surely enhance the functionality of your page, increasing sales and driving traffic to your brand’s website.

Trending Topics Make Great Content

No one likes old or stale news. They want news that’s hot, live, and happening now. Facebook is moving apace with implementing real-time posting of trending topics that will engage its users even more. When you are deciding on what kind or type of post to create next, why not search the Internet or even Facebook itself to see what people are talking about now, or what is happening now somewhere in the world.

At one point in time, the disappearance of Malaysia Airlines flight MH370, as tragic as that was, made the headlines for weeks. It was a trending topic. Fast forward to today and you will not see that as such. So you need to keep up with the times when posting content to your Facebook Page. Make sure the content is not spammy or forcing anyone to do anything they do not want to do. Make it lively and engaging so that it will add to the user experience of your readers.

We’ll look at some more ideas in Part 2 and Part 3 of this guide, so make sure you check them out too!